{"id":341,"date":"2025-04-01T07:08:29","date_gmt":"2025-04-01T07:08:29","guid":{"rendered":"https:\/\/blog.smash.hoopr.ai\/?p=341"},"modified":"2025-04-03T07:05:35","modified_gmt":"2025-04-03T07:05:35","slug":"how-brands-use-bollywood-music-in-ads","status":"publish","type":"post","link":"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/","title":{"rendered":"How Brands Use Bollywood Music to Enhance Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/#Why_Brands_Use_Bollywood_Music\" >Why Brands Use Bollywood Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/#Successful_Bollywood_Music_in_Ads\" >Successful Bollywood Music in Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/#Benefits_and_Challenges_of_Using_Bollywood_Music\" >Benefits and Challenges of Using Bollywood Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/#Measuring_the_Effectiveness_of_Bollywood_Music_in_Ads\" >Measuring the Effectiveness of Bollywood Music in Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smash.hoopr.ai\/blog\/how-brands-use-bollywood-music-in-ads\/#The_Future_of_Bollywood_Music_in_Advertising\" >The Future of Bollywood Music in Advertising<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Bollywood music and advertising? Now that&#8217;s a <em>Rab Ne Bana Di Jodi<\/em> ! If there&#8217;s one thing Indians love (apart from cricket and chai), it&#8217;s Bollywood music. The beats, the nostalgia, the emotions\u2014it&#8217;s like an instant mood-lifter! So, it&#8217;s no surprise that brands have been hijacking our favorite tunes to make their ads more memorable, catchy, and downright iconic. Let\u2019s groove through the world of Bollywood music in advertising and see why it works so well!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Brands_Use_Bollywood_Music\"><\/span><strong>Why Brands Use Bollywood Music<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brands don\u2019t just use Bollywood music for fun (well, maybe a little). It\u2019s a strategic goldmine! Here\u2019s why they keep remixing their way into our hearts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotional Connection:<\/strong> Bollywood songs are an instant nostalgia. They remind us of road trips, college days, heartbreaks, and dance-offs at weddings. A brand that taps into those emotions successfully captures the audience\u2019s attention.&nbsp;<\/li>\n\n\n\n<li><strong>Memorability:<\/strong> A killer song gets stuck in your head. If an ad uses it well, you\u2019ll be humming the tune\u2014and remembering the brand\u2014long after it\u2019s over.<\/li>\n\n\n\n<li><strong>Stand Out Factor:<\/strong> Ads today are a dime a dozen. But an ad with a classic Bollywood tune? An instant getaway to becoming memorable.&nbsp;<\/li>\n\n\n\n<li><strong>Brand Recognition:<\/strong> A great song creates an association. Hear the song, remember the ad, recall the brand. Simple yet effective!&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Bollywood_Music_in_Ads\"><\/span><strong>Successful Bollywood Music in Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands have nailed this formula and given us ads we just can\u2019t forget. Let\u2019s check out some chartbusters:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nestle Kit Kat &#8211; \u201cKaate nhi Kat Te\u201d<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nestle Kit Kat cleverly featured animated squirrels performing the classic song &#8220;Kaate Nahi Kat Te&#8221; from the movie <em>Mr. India<\/em>. This creative approach aimed to refresh the brand&#8217;s proposition of &#8220;Have a Break, Have a Kit Kat&#8221; by blending nostalgia with a humorous twist.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nestle Kit Kat India  Squirrel TVC\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/FS1MEePApjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TVS Scooty \u2013 &#8220;Mud Mud Ke Na Dekh&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TVS Scooty used the song &#8220;Mud Mud Ke Na Dekh&#8221; to highlight the independence and freedom that a Scooty offers to young women. The ad struck a chord with its target audience, making it a standout campaign. The catchy song made it empowering, relatable, and memorable!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TVS Scooty Pep make up\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/GHDuRnhlL_U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cadbury Dairy Milk \u2013 &#8220;Saat Samundar Paar&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cadbury Dairy Milk ad featured the hit song &#8220;Saat Samundar Paar,&#8221; creating an engaging and entertaining commercial. The use of a popular Bollywood track helped reinforce the brand\u2019s fun and youthful appeal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cadbury Dairy Milk - Badhti Dosti Ke Naam, Kuch Meetha Ho Jaaye\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yICX_ZQ86Mw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wrigley\u2019s Doublemint \u2013 &#8220;Ek Ajnabee Haseena Se&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s romance without a Bollywood love song? This ad took a classic Bollywood melody and made it the soundtrack to modern-day romance. Wrigley\u2019s Doublemint ad featured &#8220;Ek Ajnabee Haseena Se,&#8221; adding a romantic and nostalgic touch to the campaign. The ad resonated well with audiences, enhancing the brand&#8217;s image as one associated with love and freshness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Doublemint || Ek Ajnabee Haseena Se || #StartSomethingFresh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e5BbHPHpbvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nissan Micra \u2013 &#8220;Chala Jaata Hoon&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nissan Micra&#8217;s advertisement featured the classic Kishore Kumar song &#8220;Chala Jaata Hoon,&#8221; portraying a carefree and joyful driving experience. This nostalgic tune resonated with audiences, reinforcing the brand&#8217;s image of fun and reliability. \u200bThe song\u2019s feel-good vibe matched perfectly with the car\u2019s \u2018drive carefree\u2019 messaging. Nostalgic, fun, and just the right dose of road trip feels!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ranbir Kapoor NISSAN MICRA Film1, 40sec TVC 2011\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/JPUYhGMqmUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amul \u2013 &#8220;Mero Gaam Katha Parey&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amul&#8217;s ad campaign utilized the song &#8220;Mero Gaam Katha Parey&#8221; from the film <em>Manthan<\/em>, highlighting the brand&#8217;s connection to rural India and the cooperative movement. The song&#8217;s authentic and heartfelt melody effectively communicated Amul&#8217;s grassroots origins and commitment to quality. \u200b<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Amul Manthan TVC\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3crUmG3gl5U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Moods Condoms \u2013 &#8220;Yeh Kya Hua&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moods Condoms featured the song &#8220;Yeh Kya Hua&#8221; in their advertisement, adding&nbsp; a sensual and romantic ambiance that aligned with the brand&#8217;s message of intimacy and passion. Moods added a sultry twist with this classic romantic track, proving that old songs and modern branding can create magic. The classic tune enhanced the ad&#8217;s appeal and memorability.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"12 Moods &#039;Yeh Kya Hua&#039;\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/YrZUqmTO1H4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wild Stone \u2013 &#8220;Aise na mujhe tum dekho&#8221;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sultry song? Check. Brooding hero? Check. This deodorant ad turned up the heat using an iconic Bollywood number! Wild Stone deodorant&#8217;s advertisement incorporated the iconic song &#8220;Aise na mujhe tum dekho,&#8221; emphasizing attraction and allure. The sultry melody complemented the brand&#8217;s positioning as a fragrance that enhances desirability.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Wild Stone Sope Latest TV AD Aise Na Mujhe Tum Dekho\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Fwm5eaAUodo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_and_Challenges_of_Using_Bollywood_Music\"><\/span><strong>Benefits and Challenges of Using Bollywood Music<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Brands Love It:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant Emotional Connect<\/strong> \u2013 The right song makes us feel something, and that\u2019s priceless.<\/li>\n\n\n\n<li><strong>Super High Recall Value<\/strong> \u2013 Humming an ad\u2019s jingle = brand mission accomplished.<\/li>\n\n\n\n<li><strong>Audience Targeting on Point<\/strong> \u2013 Songs help tap into specific demographics effortlessly.<\/li>\n\n\n\n<li><strong>Budget-Friendly <\/strong>\u2013 Licensing a song can be cheaper than producing original music.<\/li>\n\n\n\n<li><strong>Great Shareability<\/strong> \u2013 Catchy songs make people hit \u2018share\u2019 faster.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Hurdles:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Licensing Woes<\/strong> \u2013 Getting rights to a hit song isn\u2019t always smooth sailing.<\/li>\n\n\n\n<li><strong>Choosing the Right Song<\/strong> \u2013 Not every Bollywood track fits every brand. Understanding the genre and brand image is crucial.<\/li>\n\n\n\n<li><strong>Avoiding Clich\u00e9s<\/strong> \u2013 If a song\u2019s been overused, it loses its charm.<\/li>\n\n\n\n<li><strong>Seamless Integration<\/strong> \u2013 The song shouldn\u2019t overpower the ad\u2019s message\u2014it needs to blend effortlessly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_the_Effectiveness_of_Bollywood_Music_in_Ads\"><\/span><strong>Measuring the Effectiveness of Bollywood Music in Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, does all this musical magic actually work? Here\u2019s how brands can measure success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement Metrics:<\/strong> How many views, likes, shares, and comments does the ad get?<\/li>\n\n\n\n<li><strong>Brand Recall Surveys:<\/strong> Do people remember the ad\u2014and more importantly, the brand?<\/li>\n\n\n\n<li><strong>Sales Spike:<\/strong> Did people rush out to buy the product post-ad launch?<\/li>\n\n\n\n<li><strong>Campaign Comparison:<\/strong> Did this Bollywood-music-powered ad perform better than other ads?<\/li>\n\n\n\n<li><strong>ROI Check:<\/strong> Was it worth the investment? Numbers never lie!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_Bollywood_Music_in_Advertising\"><\/span><strong>The Future of Bollywood Music in Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With social media and digital ads ruling the roost, expect more Bollywood remixes, influencer collaborations, and AI-personalized music experiences. Whether it\u2019s viral reels, interactive ads, or nostalgia-infused branding, Bollywood music isn\u2019t going anywhere\u2014it\u2019s only getting bigger!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bollywood music and advertising are like SRK and romance\u2014made for each other! Whether it\u2019s nostalgia, drama, or fun, the right song can make an ad legendary. However, one of the biggest challenges brands face in using Bollywood music is licensing. <strong><a href=\"https:\/\/hooprsmash.com\/\">Hoopr Smash<\/a><\/strong> provides a streamlined solution for brands to access and legally license Bollywood music. We offer a vast library of songs, simplifying the process of integrating Bollywood hits into advertisements without legal hurdles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bollywood music and advertising? Now that&#8217;s a Rab Ne Bana Di Jodi ! If there&#8217;s one thing Indians love (apart from cricket and chai), it&#8217;s Bollywood music. The beats, the nostalgia, the emotions\u2014it&#8217;s like an instant mood-lifter! So, it&#8217;s no surprise that brands have been hijacking our favorite tunes to make their ads more memorable, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11],"tags":[30,33,8],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-library","category-trends","tag-bollywood-music","tag-music-for-brand","tag-music-licensing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog<\/title>\n<meta name=\"description\" content=\"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog\" \/>\n<meta property=\"og:description\" content=\"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Hoopr Smash | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T07:08:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T07:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smash.hoopr.ai\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madhura Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madhura Joshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/\"},\"author\":{\"name\":\"Madhura Joshi\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#\\\/schema\\\/person\\\/3da68e0fafddb2f3c11f20c06629304e\"},\"headline\":\"How Brands Use Bollywood Music to Enhance Ads\",\"datePublished\":\"2025-04-01T07:08:29+00:00\",\"dateModified\":\"2025-04-03T07:05:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/\"},\"wordCount\":1112,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/How-Brands-Use-Bollywood-Music.jpg\",\"keywords\":[\"bollywood music\",\"music for brand\",\"music licensing\"],\"articleSection\":[\"Library\",\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/\",\"url\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/\",\"name\":\"How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/How-Brands-Use-Bollywood-Music.jpg\",\"datePublished\":\"2025-04-01T07:08:29+00:00\",\"dateModified\":\"2025-04-03T07:05:35+00:00\",\"description\":\"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/How-Brands-Use-Bollywood-Music.jpg\",\"contentUrl\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/How-Brands-Use-Bollywood-Music.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/how-brands-use-bollywood-music-in-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Brands Use Bollywood Music to Enhance Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#website\",\"url\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/\",\"name\":\"Hoopr Smash | Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#organization\",\"name\":\"Hoopr Smash | Blog\",\"url\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/smash.png\",\"contentUrl\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/smash.png\",\"width\":782,\"height\":246,\"caption\":\"Hoopr Smash | Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.smash.hoopr.ai\\\/#\\\/schema\\\/person\\\/3da68e0fafddb2f3c11f20c06629304e\",\"name\":\"Madhura Joshi\",\"url\":\"https:\\\/\\\/smash.hoopr.ai\\\/blog\\\/author\\\/madhura-joshi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog","description":"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/","og_locale":"en_US","og_type":"article","og_title":"How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog","og_description":"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.","og_url":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/","og_site_name":"Hoopr Smash | Blog","article_published_time":"2025-04-01T07:08:29+00:00","article_modified_time":"2025-04-03T07:05:35+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.smash.hoopr.ai\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg","type":"image\/jpeg"}],"author":"Madhura Joshi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madhura Joshi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#article","isPartOf":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/"},"author":{"name":"Madhura Joshi","@id":"https:\/\/blog.smash.hoopr.ai\/#\/schema\/person\/3da68e0fafddb2f3c11f20c06629304e"},"headline":"How Brands Use Bollywood Music to Enhance Ads","datePublished":"2025-04-01T07:08:29+00:00","dateModified":"2025-04-03T07:05:35+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/"},"wordCount":1112,"publisher":{"@id":"https:\/\/blog.smash.hoopr.ai\/#organization"},"image":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg","keywords":["bollywood music","music for brand","music licensing"],"articleSection":["Library","Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/","url":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/","name":"How Brands Use Bollywood Music to Enhance Ads Hoopr Smash | Blog","isPartOf":{"@id":"https:\/\/blog.smash.hoopr.ai\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#primaryimage"},"image":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg","datePublished":"2025-04-01T07:08:29+00:00","dateModified":"2025-04-03T07:05:35+00:00","description":"Discover how brands leverage Bollywood music in ads to create emotional connections, boost recall, and enhance storytelling through nostalgia, star power, and catchy tunes.","breadcrumb":{"@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#primaryimage","url":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg","contentUrl":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/04\/How-Brands-Use-Bollywood-Music.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smash.hoopr.ai\/how-brands-use-bollywood-music-in-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.smash.hoopr.ai\/"},{"@type":"ListItem","position":2,"name":"How Brands Use Bollywood Music to Enhance Ads"}]},{"@type":"WebSite","@id":"https:\/\/blog.smash.hoopr.ai\/#website","url":"https:\/\/blog.smash.hoopr.ai\/","name":"Hoopr Smash | Blog","description":"","publisher":{"@id":"https:\/\/blog.smash.hoopr.ai\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smash.hoopr.ai\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.smash.hoopr.ai\/#organization","name":"Hoopr Smash | Blog","url":"https:\/\/blog.smash.hoopr.ai\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.smash.hoopr.ai\/#\/schema\/logo\/image\/","url":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/01\/smash.png","contentUrl":"https:\/\/smash.hoopr.ai\/blog\/wp-content\/uploads\/2025\/01\/smash.png","width":782,"height":246,"caption":"Hoopr Smash | Blog"},"image":{"@id":"https:\/\/blog.smash.hoopr.ai\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.smash.hoopr.ai\/#\/schema\/person\/3da68e0fafddb2f3c11f20c06629304e","name":"Madhura Joshi","url":"https:\/\/smash.hoopr.ai\/blog\/author\/madhura-joshi\/"}]}},"_links":{"self":[{"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":8,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/posts\/341\/revisions\/351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smash.hoopr.ai\/blog\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}